‘The Pareto Principle’
The Pareto Principle is sometimes known as the 80/20 Rule which states simply that 80% of results are derived from 20% of input. It is named after an Italian Economist called Vilfredo Pareto who lived in the second half of the nineteenth century.
Pareto is a clever equation that turns up everywhere and is a very useful application in many forms of marketing and business analysis.
It serves to remind us that a few, vital occurrences have an incredible impact on a large sector of our business.
There is nowhere this is more apparent than in sales and marketing strategies. Here we have a definitive budget that is required to produce a targeted sales volume and at the correct margin.
At The Right Impression, a leading UK sales and marketing consultancy, we will help you develop a focussed, balanced sales and marketing strategy which will generate the sales you need at the profit margins you aspire to.
